TikTok Ads, built to sell.
I run TikTok Ads campaigns for e-commerce brands, connected to your product catalog or TikTok Shop, with the TikTok Pixel set up so you can see which ads lead to sales.
- TikTok Shop GMV Max
- Video shopping & catalog ads
- Spark Ads with creators
- Pixel + Events API
What's included
- TikTok Ads Manager setup
- TikTok Pixel and events tracking
- Catalog and TikTok Shop ads
- Audience and creative testing
- Budget management
- Reporting on sales and return on spend
Brands with products that work on short video, who want to turn TikTok attention into sales.
One project manager, one weekly report, and a specialist team at Technomiles doing the hands-on work.
TikTok shopping ads management, in detail.
Turning TikTok attention into sales
TikTok is where many shoppers discover products they didn't know they wanted. TikTok's shopping ads turn that discovery into sales, either through TikTok Shop's in-app checkout or by sending buyers to your website.
I manage TikTok shopping ads for e-commerce brands, connected to your TikTok Shop or product catalog, with proper tracking so you can see exactly what your ad spend brings back.
- GMV Max campaigns
- Creator videos
- Live streams
- Video shopping ads
- Catalog ads
- Pixel and Events API
TikTok Shop ads and GMV Max
For brands selling through TikTok Shop, TikTok has moved Shop advertising to GMV Max campaigns. GMV Max uses your products, your own videos and your affiliate creators' videos, and automatically spends where it expects to generate the most sales (gross merchandise value) for your target return.
Automation still needs management. We choose which products to include, set realistic return targets from your margins, feed the campaigns with a steady supply of good videos, and watch results daily in the early weeks. Product GMV Max and LIVE GMV Max are set up separately where you sell through live streams.
- Choose the products
- Set a return target from your margins
- Feed it good videos
- Watch daily in the early weeks
Video shopping and catalog ads for your website
If you sell on your own store rather than TikTok Shop, we connect your product catalog to TikTok Ads Manager and run video shopping and catalog ads that send buyers to your website. Catalog ads automatically show people the products they're most likely to buy, based on what they've viewed.
Spark Ads and creators
On TikTok, ads that look like normal TikTok videos perform best. Spark Ads let you put ad spend behind organic posts from your account or from creators, with their permission, so the ad keeps the original likes, comments and credibility.
We work with your creators and affiliates, and with your TikTok Shop management, to keep finding videos that sell and turning them into ads.
- Organic post or creator video
- Permission granted
- Ad spend behind it
- Keeps its likes, comments and credibility
On TikTok, ads that look like normal TikTok videos perform best.
TikTok Pixel and Events API
Accurate tracking is essential for TikTok's algorithm to find buyers. For website sales, we set up the TikTok Pixel together with the Events API, which sends purchase data directly from your store, and test it until purchases are recorded correctly. TikTok Shop sales are tracked inside TikTok automatically.
| Compare | Website sales | TikTok Shop sales |
|---|---|---|
| Tracked by | TikTok Pixel + Events API | TikTok, automatically |
| We do | Set up and test with real purchases | Check it's reporting |
| Why | So the algorithm finds buyers | So results are judged fairly |
Ready for TikTok shopping ads?
Tick what's true for your brand. You'll get an honest read on whether TikTok ads fit right now.
Budgets, testing and reporting
We start with a budget you're comfortable testing, find which products and videos sell, then scale what works. Each week you see spend, sales, return on ad spend and the best-performing videos, and each month you get a plain-language summary of what we learned and what's next.
- A budget you're comfortable testing
- Find the products and videos that sell
- Scale what works
TikTok ads alongside your other channels
TikTok ads often work best as one part of a wider plan, alongside Meta, Google and marketplace ads. Because I manage those too, budget can move to whichever channel is performing best that month, and your weekly report shows results across all of them in one place, against your total sales rather than each platform's own numbers.
Common TikTok ads mistakes we fix
When I audit TikTok ad accounts, the usual problems are tracking that misses purchases, too few new videos so results fade after a week, return targets set without looking at margins, and website ads running for products that would sell better through TikTok Shop. Fixing these first gives the campaigns a fair chance before any budget is added.
- Tracking that misses purchasesPixel and Events API tested
- Too few new videos, results fade in a weekA steady supply of creative
- Return targets set without looking at marginsTargets from your real margins
- Website ads for products that sell better in TikTok ShopThe right ad for each product
What the first month looks like
In week one, we audit or set up TikTok Ads Manager, the Pixel and Events API, your catalog or TikTok Shop connection and your existing videos. In week two, you get a written plan with products, return targets, budget and creative needs. Once you approve it, campaigns go live with a few clear tests, and you get weekly updates on what's selling.
- Week 1Audit
- Ads Manager
- Pixel and Events API
- Catalog or Shop connection
- Existing videos
- Week 2Written plan
- Products and return targets
- Creative needs
- OngoingRun & report
- Clear tests
- Weekly update
How it works
- STEP 01AuditReview stores, numbers, workflow.
- STEP 02PlanWritten roadmap with owners and dates.
- STEP 03ExecuteMy team runs the day-to-day.
- STEP 04ReportClear update every week.
- STEP 05GrowScale what works, add channels.
Common questions.
I coordinate the creative with my team or your creators, and test which videos sell best.
They're ads that show products and let people buy them, either through TikTok Shop's in-app checkout or on your own website. They include GMV Max campaigns for TikTok Shop and video shopping and catalog ads for websites.
GMV Max is TikTok's automated campaign type for TikTok Shop. It uses your products and videos to drive sales toward a return target you set.
Yes. I manage both, so ads, creators, stock and orders are all coordinated by one person.
You need a steady supply of new videos, because they wear out quickly. We use your own content, creator and affiliate videos, and Spark Ads to keep the supply going.
It depends on your products and margins. I'll recommend a starting test budget, then scale what proves profitable.
Yes. I manage TikTok Ads and TikTok Shop ads for brands selling in the United States and the United Kingdom.