Snapchat Ads, set up right.
I set up and manage Snapchat Ads for e-commerce brands, with catalog ads and Snap Pixel tracking, so you can reach younger shoppers and measure what they buy.
- Dynamic product ads
- Story and Collection ads
- Snap Pixel + Conversions API
- Scaled only when profitable
What's included
- Snapchat Ads Manager setup
- Snap Pixel and conversion tracking
- Catalog (dynamic product) ads
- Audience targeting and testing
- Budget management
- Reporting on sales from Snapchat
Brands whose customers skew younger and spend time on Snapchat, in the US, the UK and beyond.
One project manager, one weekly report, and a specialist team at Technomiles doing the hands-on work.
Snap ads management, in detail.
Reaching younger shoppers on Snapchat
Snapchat reaches a large audience of younger shoppers in the US, the UK and beyond, many of whom are harder to reach on other platforms. For brands whose customers fit that profile, Snap ads can be an effective and often less crowded channel.
I set up and manage Snapchat ads for e-commerce brands, connected to your product catalog and properly tracked, so you can see what Snapchat actually brings in.
- A large younger audience
- US, UK and beyond
- Often less crowded
- Properly tracked
Snapchat Ads Manager setup
We set up your Snapchat Business account and Ads Manager, connect your payment and brand profile, and organise campaigns so prospecting, retargeting and catalog ads are kept separate and easy to report on.
- 1Snapchat Business account
- 2Ads Manager
- 3Payment and brand profile
- 4Campaigns organised
- Prospecting
- Retargeting
- Catalog ads
Snap Pixel and Conversions API
We install the Snap Pixel on your store and set up Snapchat's Conversions API to send purchase data directly from your store, then test that product views, add-to-carts and purchases are recorded correctly. Good tracking is what lets Snapchat find more people likely to buy.
- Product views
- Add to cart
- PurchasesTested until recorded correctly
Dynamic product (catalog) ads
Dynamic product ads use your product catalog to show each person the products they're most likely to buy, including the ones they've already looked at on your site. We connect your Shopify or other store catalog, organise products into sets, and run catalog ads for both new and returning visitors.
Creative made for Snapchat
Snapchat ads are full-screen, vertical and fast. We plan and test short videos, Story ads and Collection ads that look native to the platform, coordinated with my team or your creators.
Snapchat ads are full-screen, vertical and fast.
Budgets and reporting
We start with a test budget, measure cost per purchase and return on ad spend, and scale only what's profitable. Each month you get a clear report on spend, sales and what we're testing next.
- A test budget
- Measure cost per purchase and ROAS
- Scale only what's profitable
Is Snapchat right for your brand?
Tick what's true for your brand. You'll get an honest read on whether Snapchat fits.
Who this suits
Snap ads management suits brands whose customers are mainly in their teens, twenties and early thirties, with visual products that work in short, vertical video. It's less suited to products bought mainly by older customers or after long research. I'll tell you honestly on our call whether Snapchat fits your products.
| Compare | Good fit | Less suited |
|---|---|---|
| Customers | Teens, twenties and early thirties | Mainly older customers |
| Products | Visual, great in short vertical video | Bought after long research |
Common Snapchat ads mistakes we fix
When brands try Snapchat on their own, the usual problems are a pixel that doesn't record purchases, creative repurposed from other platforms that doesn't look native, audiences that are too narrow for the algorithm to learn, and campaigns judged too early before they've had enough data. We fix tracking first, then creative, then targeting.
- A pixel that doesn't record purchasesTracking fixed first
- Creative reused from other platformsCreative that looks native
- Audiences too narrow to learnAudiences with room to learn
- Campaigns judged too earlyEnough data before deciding
Snapchat alongside your other ads
Snapchat rarely works as your only ad channel. It does well alongside TikTok and Meta, reaching younger audiences those platforms miss. Because I manage all three, budget moves to whichever is performing best, and you get one report across every channel.
What the first month looks like
In week one, we set up or audit your Snapchat Business account, install the Snap Pixel and Conversions API, connect your catalog and check that purchases are recorded correctly. In week two, you get a short written plan: which products to advertise, which audiences to test, what creative we need and the starting budget. Once you approve it, campaigns go live with a small number of clear tests rather than dozens of ad sets.
Over the following weeks, we cut what doesn't work, put more budget behind what does, and keep adding fresh creative, because Snapchat audiences tire of the same ad quickly. By the end of the first month, you'll have a clear early read on whether Snapchat can be a profitable channel for your brand, and a plan for the next step.
- Week 1Audit
- Business account
- Snap Pixel and Conversions API
- Catalog
- Purchase tracking
- Week 2Written plan
- Products and audiences
- Creative and starting budget
- OngoingRun & report
- Clear tests
- Weekly update
How it works
- STEP 01AuditReview stores, numbers, workflow.
- STEP 02PlanWritten roadmap with owners and dates.
- STEP 03ExecuteMy team runs the day-to-day.
- STEP 04ReportClear update every week.
- STEP 05GrowScale what works, add channels.
Common questions.
Yes. Catalog ads use your product feed to show the right products to the right people.
Brands whose customers skew younger, particularly in fashion, beauty, gaming, accessories and lifestyle products. I'll tell you honestly on our call whether it suits you.
They're catalog ads that automatically show people relevant products from your store, based on what they've viewed or are likely to buy.
Yes. Without it, Snapchat can't measure sales or find more buyers. We set it up together with the Conversions API for better accuracy.
Start with a modest test budget. Once we know which products and creative sell, we scale what works.
Yes. Managing them together means budget moves to whichever channel performs best, with one report across all of them.
My team can create short vertical videos, or we coordinate with your designers and creators.