Amazon PPC that pays its way.
I manage your Amazon Ads (Sponsored Products, Sponsored Brands and Sponsored Display) with your margins and stock levels in mind, so ad spend goes to products that can actually sell and ship.
- ACoS per product
- TACoS watched
- Stock-aware budgets
What's included
- Campaign structure and setup
- Keyword and product targeting research
- Bids and budgets managed against ACoS and TACoS
- Negative keywords to cut wasted spend
- Sponsored Brands and Sponsored Display
- Ads planned around stock levels, so you never pay for clicks you can't fulfil
Amazon sellers who want ads run carefully and tied to profit, not just sales.
One project manager, one weekly report, and a specialist team at Technomiles doing the hands-on work.
Amazon sponsored ads management, in detail.
Amazon ads tied to profit, not just sales
Amazon makes it easy to spend money on ads and hard to see whether they pay. Automatic campaigns, suggested bids and broad keywords will happily spend your budget on searches that never convert, or on products that are about to run out of stock.
I manage Amazon sponsored ads against your real numbers: product margins, stock levels and the effect on total sales, so every campaign has to earn its place.
- Automatic campaigns spending on searches that never convertEvery campaign judged on profit
- Suggested bids and broad keywordsBids set from your margins
- Clicks on products about to run outAds planned around stock
Sponsored Products
Sponsored Products are the core of most Amazon ad accounts. We build a clear structure: automatic campaigns to discover new search terms, and manual exact, phrase and product-targeting campaigns to scale the ones that convert. Winning search terms move into exact match; wasteful ones become negative keywords.
- Automatic campaignsDiscover new search terms
- Manual exact, phrase and product targetingScale what converts
- Winners move into exact match
- Waste becomes negative keywords
Sponsored Brands and Sponsored Display
For brand-registered sellers, Sponsored Brands put your logo, headline and several products, or a video, at the top of search results. They're useful for brand searches, defending against competitors and launching new products. Sponsored Display reaches shoppers who viewed your products or similar ones, on and off Amazon.
We use both where they make sense for your goals, with separate budgets and clear reporting so their results don't get mixed up with Sponsored Products.
| Compare | Sponsored Brands | Sponsored Display |
|---|---|---|
| Shows | Logo, headline and products or video at the top of search | To shoppers who viewed your or similar products |
| Good for | Brand searches, defending, launches | Re-engaging shoppers on and off Amazon |
| Reported | Separately, so results don't mix | Separately, so results don't mix |
Keyword research and targeting
Good targeting starts with understanding how buyers search. We use search term reports, Brand Analytics (where available) and competitor research to find keywords and products to target, and group them so bids can be set at the right level for each.
- Product + how it's usedExact match
- Your brand + productBrand campaign
- Competitor productsProduct targeting
- Irrelevant searchesNegative keyword
ACoS, TACoS and bid management
ACoS (advertising cost of sales) tells you how efficient your ads are. TACoS (total advertising cost of sales) tells you how much your ads cost compared with all your sales, and whether ads are helping your organic sales grow. We set target ACoS by product from your margins, adjust bids and budgets regularly, and watch TACoS to make sure the whole business benefits.
| Compare | ACoS | TACoS |
|---|---|---|
| Measures | Ad spend ÷ ad sales | Ad spend ÷ total sales |
| Tells you | How efficient your ads are | Whether ads grow the whole business |
| We set | A target per product from your margins | A watch on the whole account |
Check your ACoS and TACoS
Put in last month's numbers. You'll see your ACoS and TACoS, and whether your ads cover their cost at your margin.
Ads planned around stock
There's no point paying for clicks on a product that's about to run out. Because I also manage inventory, ads are planned around stock levels: we slow spending before a stock-out, push harder when a new shipment arrives, and plan budgets ahead of Prime Day, Black Friday and Q4.
- Stock running lowSlow the spending
- New shipment arrivesPush harder
- Prime Day, Black Friday and Q4Budgets planned ahead
There's no point paying for clicks on a product that's about to run out.
Common Amazon PPC mistakes we fix
When I audit an Amazon ad account, the same problems come up again and again: automatic campaigns left running for months with no negatives, the same keyword bid on in several campaigns so they compete with each other, brand terms mixed with generic ones so results look better than they are, and budgets that run out by lunchtime on the best days. Fixing these usually cuts wasted spend quickly, before we change anything else.
- Automatic campaigns running for months with no negativesNegatives added every week
- The same keyword in several campaignsOne home per keyword
- Brand terms mixed with generic onesBrand separated, honest results
- Budgets that run out by lunchtimeBudgets that last the day
Sponsored ads management alongside the store
Amazon sponsored ads management works best when the person running the ads also knows what's happening in the account: which listings were just improved, which shipment is about to land, which product has a pricing problem. Because I manage both, ads and operations are planned together, and your weekly report shows ad results next to total sales, not in isolation.
What the first month looks like
In week one, we audit your ad account: campaign structure, search terms, wasted spend, ACoS and TACoS by product. In week two, you get a written plan with targets per product and the changes we'll make. Once you approve it, we cut obvious waste first, then restructure campaigns, and your weekly report shows spend, ad sales, ACoS and TACoS from the start.
- Week 1Audit
- Campaign structure
- Search terms
- Wasted spend
- ACoS and TACoS
- Week 2Written plan
- Targets per product
- Waste cut first
- OngoingRun & report
- Bids and negatives
- Weekly report
How it works
- STEP 01AuditReview stores, numbers, workflow.
- STEP 02PlanWritten roadmap with owners and dates.
- STEP 03ExecuteMy team runs the day-to-day.
- STEP 04ReportClear update every week.
- STEP 05GrowScale what works, add channels.
Common questions.
Yes. Amazon PPC can be managed on its own or as part of full Amazon store management.
It depends on your margins. A product with a 40% margin can afford a higher ACoS than one with 15%. We set targets per product from your actual numbers.
Start with a budget you're comfortable testing, then scale what's profitable. I'll recommend a starting budget after reviewing your products and margins.
Yes. I start with an audit of your campaigns, search terms and wasted spend, then restructure where needed.
Not for Sponsored Products. Sponsored Brands, video ads and some Sponsored Display options need Brand Registry.
Bids and search terms are reviewed regularly, at least weekly, with bigger changes around stock updates and major sales events.
Yes. I manage Amazon advertising on Amazon.com and Amazon.co.uk.