Facebook & Instagram, connected.
I connect your product catalog to Facebook and Instagram, set up tracking, and manage shops and ads so social sales are part of the same operation.
- Catalog synced from your store
- Pixel + Conversions API
- Prospecting and retargeting
- Creative tested every month
What's included
- Meta Commerce Manager and catalog
- Facebook and Instagram shops
- Pixel and conversion tracking
- Product and retargeting ads
- Creative coordination
- Reporting on sales from social
Brands that want to sell and advertise on Facebook and Instagram using their existing product catalog.
One project manager, one weekly report, and a specialist team at Technomiles doing the hands-on work.
Meta ads management, in detail.
Facebook and Instagram, connected to your store
Facebook and Instagram are where many buyers discover new brands. Selling there works best when your product catalog, tracking and ads are properly connected, so the right products reach the right people and you can see which ads lead to sales.
I set up and manage that connection, and run your Meta ads as part of the same operation as your store and marketplaces.
- Your product catalog
- Tracking set up
- Shops and ads
- Sales you can see
Commerce Manager and product catalog
We connect your Shopify, WooCommerce or BigCommerce catalog to Meta Commerce Manager, so products, prices and stock stay up to date automatically. A clean catalog lets you tag products in posts and run catalog ads that show each person the products they're most likely to buy.
Pixel and Conversions API
Browser tracking alone misses many sales because of ad blockers and privacy settings. We set up the Meta Pixel together with the Conversions API, which sends purchase data directly from your store, so Meta can measure and optimise your ads more accurately.
| Compare | Pixel + Conversions API | Pixel alone |
|---|---|---|
| Data from | The browser and your store | The browser only |
| Ad blockers & privacy | Sales still reported from the store | Many sales missed |
| Result | More accurate measurement | Weaker optimisation |
Campaigns that sell
We run a simple, tested structure: prospecting campaigns, including Meta's Advantage+ campaigns, to reach new buyers, and retargeting campaigns for people who viewed products or added to cart. Budgets are set against your margins and moved toward the campaigns that bring in profitable sales.
- Prospecting, including Advantage+Reach new buyers
- RetargetingProduct viewers and cart abandoners
- Budget moves to profitable campaigns
Creative coordination and testing
On Meta, the creative usually matters more than the targeting. We plan and test different images, videos and messages, with my team or your designers and creators, and keep producing new variations so results don't fade.
On Meta, the creative usually matters more than the targeting.
Reporting on sales from social
Each month you get a clear report on spend, sales, return on ad spend and cost per purchase, alongside what we tested and what we're changing next.
Are your Meta ads set up to sell?
Tick what's true for your account today. You'll see what's holding your results back.
Who this suits
Meta ads suit most consumer brands with products people can understand from an image or short video: fashion, beauty, home, gifts, health and lifestyle products in particular. They suit brands with a website or Shopify store and a product catalog, and a budget to test for a few weeks before scaling.
- Fashion and beauty
- Home and gifts
- Health and lifestyle
- A store with a product catalog
- Budget to test for a few weeks
Common Meta ads mistakes we fix
When I audit Meta ad accounts, the usual problems are a Pixel without the Conversions API missing a share of purchases, too many small ad sets that never leave the learning phase, the same few images running for months, retargeting audiences overlapping with prospecting, and results judged on clicks rather than sales. We fix tracking first, then simplify the structure, then build a steady creative testing routine.
- A Pixel without the Conversions APIBoth set up together
- Too many small ad sets stuck in learningA simpler structure
- The same few images running for monthsA steady creative routine
- Retargeting overlapping with prospectingClean audiences
- Results judged on clicksResults judged on sales
Meta ads alongside your other channels
Meta ads work best as part of a wider plan with Google, TikTok and your marketplaces. Because I manage those too, budget can move to whichever channel performs best, promotions are coordinated across all of them, and your weekly report shows results against total sales rather than each platform's own numbers.
What the first month looks like
In week one, we audit your Meta Business account, Pixel, Conversions API and catalog, and fix anything that stops sales being tracked correctly. In week two, you get a written plan with the campaign structure, starting budget, products to focus on and the creative we'll test first. Once you approve it, campaigns go live with a small number of clear tests.
During the rest of the month, we watch cost per purchase and return on ad spend closely, turn off what doesn't work, and add budget to what does. You get a weekly update with the numbers and a short note on what we learned, so you can see progress and decide confidently whether to scale.
- Week 1Audit
- Business account
- Pixel and Conversions API
- Catalog
- Past results
- Week 2Written plan
- Structure and budget
- First creative tests
- OngoingRun & report
- Tests and scaling
- Weekly update
How it works
- STEP 01AuditReview stores, numbers, workflow.
- STEP 02PlanWritten roadmap with owners and dates.
- STEP 03ExecuteMy team runs the day-to-day.
- STEP 04ReportClear update every week.
- STEP 05GrowScale what works, add channels.
Common questions.
Yes. Pixel and conversion tracking are set up so you can see which ads lead to sales.
For most consumer brands, yes, when tracking and creative are done well. I'll tell you honestly whether it suits your products.
It's a way to send purchase data from your store directly to Meta, which makes tracking more accurate than the Pixel alone.
Meta's automated campaigns that find buyers using its own targeting. They often work well for e-commerce, with the right catalog and tracking in place.
My team can design images and short videos, or coordinate with your designers and creators. We test which work best.
Yes. Campaigns can be limited to Instagram placements if that's where your customers are.
It depends on your products and goals. I recommend a starting budget after reviewing your margins, then scale what's profitable.