Know what's working with GA4.
I set up Google Analytics 4 and Google Tag Manager with proper e-commerce tracking, then turn the numbers into a simple Looker Studio report you can actually read.
- Google Ads
- Search Console
- Merchant Center
What's included
- Google Analytics 4 setup and configuration
- Google Tag Manager containers and tags
- E-commerce and conversion tracking
- Google Ads and Merchant Center linking
- Looker Studio dashboards
- Monthly reporting in plain language
Brands that want to know where sales come from, which channels work, and what to spend more on.
One project manager, one weekly report, and a specialist team at Technomiles doing the hands-on work.
GA4 and Tag Manager, in detail.
Know where your sales come from
Without proper tracking, every marketing decision is a guess. Google Analytics 4 can tell you which channels, campaigns and products bring in sales, but only if it's set up correctly. Many stores have GA4 installed and still see missing purchases, double-counted orders or traffic labelled as 'unassigned'.
I set up GA4 and Google Tag Manager properly, check the data matches your real orders, and turn it into reports you can actually use.
- Missing purchasesEvery purchase tracked
- Double-counted ordersOne event per order
- Traffic labelled 'unassigned'Channels labelled properly
GA4 setup and configuration
We create or fix your GA4 property and data streams, set the right data retention, exclude internal traffic, define key events (conversions), and connect GA4 to Google Search Console, Google Ads and Merchant Center. For larger stores, we can also export raw data to BigQuery.
- Property and data streams
- Data retention
- Internal traffic excluded
- Key events
- Search Console
- Google Ads
- Merchant Center
- BigQuery for larger stores
Google Tag Manager
Google Tag Manager keeps all your tracking tags in one organised place, instead of scattered through your site's code. We set up a clean container with GA4, Google Ads, Meta, TikTok and other tags, named and documented so anyone can understand what fires and when.
E-commerce and conversion tracking
Proper e-commerce tracking follows the full journey: product views, add to cart, checkout steps and purchases, with product names, prices and order values. We set this up on Shopify, WooCommerce, BigCommerce or a custom site, and test it with real orders until the numbers match.
We also set up consent mode so tracking respects your visitors' cookie choices, which is important for UK and EU visitors.
- Product views
- Add to cart
- Checkout steps
- Purchase with order valueTested with real orders
Without proper tracking, every marketing decision is a guess.
Looker Studio dashboards
GA4's own reports can be hard to read. We build a simple Looker Studio dashboard that brings together your website traffic, sales, ad spend and marketplace numbers in one place, showing the things that matter to you, updated automatically.
Can you trust your numbers?
Tick what's true today. You'll see how reliable your tracking really is.
Monthly reporting in plain language
Each month you get a short written summary: what happened, why it matters, and what we recommend doing next. No jargon and no 40-page exports.
- A short written summary
- No jargon
- No 40-page exports
- Clear next steps
Common tracking problems we fix
When I audit GA4 accounts, the usual problems are duplicate purchase events from both a plugin and a hard-coded tag, missing purchases from payment pages that leave the site, referral traffic from payment providers stealing credit for sales, internal visits counted as customers, and key events that were never marked as conversions. Each one distorts the numbers you base decisions on.
- Duplicate purchases from a plugin and a hard-coded tagOne clean purchase event
- Purchases lost on payment pages that leave the sitePurchases still recorded
- Payment providers taking credit for salesReferrals excluded
- Internal visits counted as customersInternal traffic filtered
- Key events never marked as conversionsConversions set up
Who this suits
This service suits store owners who don't trust their numbers, brands about to increase ad spend, and businesses selling on several channels that want one view of performance. If you've ever wondered which channel really brings in your sales, this is where to start.
- You don't trust your numbers
- You're about to increase ad spend
- You sell on several channels and want one view
Your data, your accounts
GA4, Tag Manager and Looker Studio are set up in your Google accounts, with you as the owner. My team works through access you grant, and everything stays with you.
- You're the owner
- Access you grant
- Everything stays with you
What the first month looks like
In week one, we audit your GA4 property, Tag Manager container and ad platform tracking, and compare GA4's numbers with your real orders. In week two, you get a short written list of what's wrong, what's missing and how we'll fix it. Once you approve it, we rebuild or repair the tracking, test it with real orders and set up your Looker Studio dashboard.
By the end of the month you have tracking you can trust and one simple dashboard that answers the questions you actually ask: where sales come from, which campaigns pay, and which products are growing.
- Week 1Audit
- GA4 property
- Tag Manager
- Ad platform tracking
- Real orders compared
- Week 2Written plan
- What's wrong or missing
- How we'll fix it
- OngoingRun & report
- Tracking rebuilt and tested
- Your dashboard
How it works
- STEP 01AuditReview stores, numbers, workflow.
- STEP 02PlanWritten roadmap with owners and dates.
- STEP 03ExecuteMy team runs the day-to-day.
- STEP 04ReportClear update every week.
- STEP 05GrowScale what works, add channels.
Common questions.
Google's free reporting tool. I use it to build one simple dashboard with your sales and traffic from every channel.
Common reasons are missing purchase events, duplicate tags, ad blockers, consent choices and time zone differences. We find the causes and get the numbers as close as possible.
It's strongly recommended. It keeps all your tracking organised in one place and makes changes quicker and safer.
It's Google's way of adjusting tracking based on whether a visitor accepts cookies. It's important for visitors in the UK and EU.
Yes. We connect GA4 with Google Ads, Meta, TikTok and other ad platforms, and set up conversion tracking for each.
Yes. Looker Studio can combine website data with exports from Amazon, eBay and other channels into one dashboard.
Yes. I review your property and tags, list what's wrong or missing, and fix it.