Google Shopping, set up right.
I set up and manage your Google Merchant Center account and product feed, so your products show up on Google Shopping, in free listings and in Shopping ads.
What's included
- Merchant Center setup
- Product feed creation and fixes
- Disapprovals and policy issues
- Shopping and Performance Max campaigns
- Free product listings
- Reporting on what sells
Brands with their own online store who want their products on Google Shopping and search.
One project manager, one weekly report, and a specialist team at Technomiles doing the hands-on work.
Google Merchant Center and Shopping, in detail.
Get your products on Google Shopping
When people search for a product on Google, the results often show products with images, prices and store names, in the Shopping tab, in free listings and in Shopping ads. All of that comes from Google Merchant Center and your product feed.
I set up and manage Merchant Center for online stores so your products appear where buyers are searching, with accurate data and as few disapprovals as possible.
- Your product feed
- Merchant Center
- Shopping tab, free listings and Shopping ads
Merchant Center setup
We create or fix your Merchant Center account, verify and claim your website, set up shipping and return policies, tax settings and business information, and link the account to Google Ads and Google Analytics 4.
- 1Create or fix the account
- 2Verify and claim your website
- 3Shipping and return policies
- 4Tax and business details
- 5Link Google Ads and GA4
Product feeds that work
The product feed is the heart of Google Shopping. We connect it from Shopify, WooCommerce, BigCommerce or another platform, then improve the data: titles written with the words buyers search for, correct GTINs and brands, product categories, sizes, colours, and clean images. Supplemental feeds and rules fix gaps without changing your website.
- Searchable product title
- Description
- Identifiers and attributes
- Rules fill the gaps
- Clean images
The product feed is the heart of Google Shopping.
Disapprovals, warnings and suspensions
Products get disapproved for mismatched prices, missing identifiers, image problems or policy issues. Whole accounts can be suspended for problems like misrepresentation, unclear policies or missing business details. We work through Merchant Center's diagnostics, fix the causes on your site and in the feed, and request reviews when needed.
- Price mismatchFixed
- Missing GTINFixed
- Image problemFixed
- MisrepresentationTrust signals added
- Policy issueReview requested
Free listings, Shopping and Performance Max
Free listings put your products on Google without paying for clicks. For more reach, Shopping and Performance Max campaigns in Google Ads use the same feed. We set up and manage those campaigns (more on the Google Ads page), grouping products by margin and performance so budget goes to what sells.
| Compare | Free listings | Shopping & Performance Max |
|---|---|---|
| Cost | No cost per click | Paid, in Google Ads |
| Uses | Your product feed | The same feed |
| We manage | Approvals and data | Campaigns grouped by margin and performance |
Is your product feed healthy?
Tick what's true for your Merchant Center today. You'll see what's holding your products back.
Reporting on what sells
Each month you see which products get the most impressions, clicks and sales on Google, which ones are held back by data problems, and what we're changing next.
Because the same feed powers your free listings and your Shopping and Performance Max campaigns, this report also shows which products deserve more ad budget and which need better data before any money is spent on them.
Feed optimisation that lifts results
Small feed improvements can make a big difference. Product titles that start with the words buyers search for, accurate product types, sale prices with dates, custom labels for margin and seasonality, and complete attributes for colour, size and material all help Google match your products to the right searches. We test changes on your best sellers first and roll out what works.
- Titles that start with search words
- Accurate product types
- Sale prices with dates
- Custom labels for margin and season
- Complete attributes
- Best sellers first
Who this suits
Merchant Center management suits brands with their own online store, on Shopify, WooCommerce, BigCommerce, Magento or a custom platform, that want their products on Google Shopping. It's especially useful if your account has disapprovals, a suspension, or a feed nobody has looked at since it was first set up.
- Your own online store, on any platform
- Disapprovals or a suspension
- A feed nobody has checked since setup
Merchant Center and your marketplaces
Clean product data is useful everywhere. The same titles, identifiers and attributes we improve for Google also make it easier to list on Amazon, Walmart, Meta and TikTok, so feed work benefits your whole multichannel operation.
What the first month looks like
In week one, we review your Merchant Center account, feed, policies and diagnostics, and list every issue holding your products back. In week two, you get a written plan ranked by impact. Once you approve it, we fix account-level issues first, then disapprovals on your best sellers, then feed improvements across the catalog.
You get a weekly update on approved products, issues fixed and anything waiting on Google's review, so you always know where your Shopping visibility stands.
- Week 1Audit
- Account and policies
- Feed
- Diagnostics
- Disapprovals
- Week 2Written plan
- Account issues first
- Then best sellers
- OngoingRun & report
- Feed improvements
- Weekly update
How it works
- STEP 01AuditReview stores, numbers, workflow.
- STEP 02PlanWritten roadmap with owners and dates.
- STEP 03ExecuteMy team runs the day-to-day.
- STEP 04ReportClear update every week.
- STEP 05GrowScale what works, add channels.
Common questions.
Yes. Shopping, Performance Max and search campaigns are covered on the Google Ads (PPC) page.
Partly. Free listings let products appear on Google at no cost. Shopping ads and Performance Max are paid, and use the same product feed.
Usually because Google couldn't verify trust signals: clear contact details, return and shipping policies, accurate prices, or honest claims. We review your site and fix what's missing before requesting a review.
Add the correct barcode numbers to your products. If your products genuinely have no GTIN, such as custom-made items, we set the feed to say so.
Yes. Shopify's Google channel sends your products to Merchant Center, and we improve the data with feed rules where needed.
Yes. Shopping and Performance Max campaigns are managed as part of Google Ads, using your Merchant Center feed.
Product reviews often take a few days. Account reviews after a suspension can take longer, which is why getting the fixes right the first time matters.