Growth & CRMProject management
Three brands, one view of every customer.
How I'm planning a CRM rollout that connects a UK textiles group's three brand websites.
HEADLINE RESULT
1 CRMAcross three brand websites
CLIENTUK textiles group (private)
CHANNELS3 brand websites
WORKING TOGETHER SINCECurrent project
PARTNERSHIPProject-based
(01)
The challenge
Three brand websites, each with its own customers and data, and no single place to see them all.
- Customer data spread across three websites
- No single view of customers
- Reporting done separately for each brand
(02)
Click each phase.What I did, step by step
(03)
Before and after
| AREA | WITHOUT ONE MANAGER | WITH ONE MANAGER |
|---|---|---|
| Customer data | Spread across three websites | One CRM (in progress) |
| Reporting | Separate for each brand | One view across the group (planned) |
(04)
The results
1 CRMAcross three brand websites
3Brand websites being connected
In progressRollout status